Shop by Shape at House of Fraser

New Party Shop
For women who appreciate style and like to look gorgeous finding a dream dress for the party season is serious business. House of Fraser have thought this through and made shopping easier with their dedicated Party Shop. Trend setting pieces tap into the latest looks in animal print, colour blocking and seasonal sparkle. But what’s even more exciting is the Shop by Shape section. Here you can discover how to make the most of your figure and see the best outfits for your shape.

Party dresses and evening gowns


Figure Flattering Dresses
The idea that it’s your shape not your size that matters has been around for a while now. We have been told that most of us fall into various shapes depending on bust, waist and hip measurements such as Apple, Pear, Hourglass and Rectangle.

But until recently that was as far as it went and we were left to search the styles that best suit our shape. All that has changed with stores like House of Fraser offering tips on what styles to buy and a collection of suitable outfits.

Find your best party dress…
Adrianna Papell Cold Shoulder Satin Dress, Dark Scarlet
Adrianna Papell Cold Shoulder Satin Dress, Dark Scarlet
John Lewis & Partners

was: £122.50

£98.00

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Gold Jacquard Rose Gown Dress
Gold Jacquard Rose Gown Dress
Roman Originals

was: £80.00

£64.00

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Coast Full Skirt Midi Dress, Multi
Coast Full Skirt Midi Dress, Multi
Coast

was: £169.00

£68.00

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Gabrielle Maxi Dress Navy
Gabrielle Maxi Dress Navy
Hobbs Ltd

was: £299.00

£71.20

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Mila Midi Dress Multi Women Boden, Blue
Mila Midi Dress Multi Women Boden, Blue
Boden

was: £140.00

£70.00

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Ukulele Chloe Floral Midi Dress - Black
Ukulele Chloe Floral Midi Dress - Black
very.co.uk

was: £180.00

£90.00

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Gina Bacconi Rya Crepe Dress With Lace Overtop
Gina Bacconi Rya Crepe Dress With Lace Overtop
John Lewis & Partners

was: £340.00

£272.00

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Sleeveless Floral Midi Dress
Sleeveless Floral Midi Dress
Ted Baker

£249.00

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Chi Chi London Oti High Low Lace Detail Dress, Red
Chi Chi London Oti High Low Lace Detail Dress, Red
John Lewis & Partners

£70.00

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Gina Bacconi Darby Embroidered Maxi Dress
Gina Bacconi Darby Embroidered Maxi Dress
John Lewis & Partners

was: £370.00

£185.00

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Bardot Lace Dress
Bardot Lace Dress
Ted Baker

£249.00

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Metallic Lace Sequin Midi Dress
Metallic Lace Sequin Midi Dress
Roman Originals

was: £48.00

£43.20

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From Hourglass to Pear Shapes
Each shape collection has been specifically chosen to meet the needs of women who love to look gorgeous. Buying outfits to compliment your body shape and proportions will accentuate your best features and produce the illusion of a balanced body. Pear shapes are guided towards fullers skirts and wider necklines, the straight up and down of the rectangle are shown how to make curves while the Apple is given plenty of soft fluid empire-line gowns to wear. This just leaves the Hourglass to show off her curves in fitted styles and v-neck shaped dresses.

Anoushka G Evening Gowns
Looking great has never been so easy especially with all your favourite brands in one place like Phase Eight, Biba, Jacques Vert, Coast, Alexon, Kaliko, CC, Karen Millen, Oasis and more. For something extra special Anoushka G offers a stunning collection of full length embellished evening gowns that will add a premium touch to your party wardrobe.

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