Shop by Shape at House of Fraser

New Party Shop
For women who appreciate style and like to look gorgeous finding a dream dress for the party season is serious business. House of Fraser have thought this through and made shopping easier with their dedicated Party Shop. Trend setting pieces tap into the latest looks in animal print, colour blocking and seasonal sparkle. But what’s even more exciting is the Shop by Shape section. Here you can discover how to make the most of your figure and see the best outfits for your shape.

Party dresses and evening gowns


Figure Flattering Dresses
The idea that it’s your shape not your size that matters has been around for a while now. We have been told that most of us fall into various shapes depending on bust, waist and hip measurements such as Apple, Pear, Hourglass and Rectangle.

But until recently that was as far as it went and we were left to search the styles that best suit our shape. All that has changed with stores like House of Fraser offering tips on what styles to buy and a collection of suitable outfits.

Find your best party dress…
Bardot Floral Fit & Flare Dress
Bardot Floral Fit & Flare Dress
Roman Originals

£70.00

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Corla Embroidered Dress
Corla Embroidered Dress
Gina Bacconi

£350.00

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Goddiva Boobtube Tulle Neck Maxi Dress
Goddiva Boobtube Tulle Neck Maxi Dress
Yumi

£79.00

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Karla Embellished Flapper Dress
Karla Embellished Flapper Dress
Atterley

was: £170.00

£102.00

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Adrianna Papell Bardot Embroidered Gown, Champagne/Ivory
Adrianna Papell Bardot Embroidered Gown, Champagne/Ivory
John Lewis & Partners

£191.25

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Lyska Embroidered Dress
Lyska Embroidered Dress
Gina Bacconi

£350.00

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Lace Hi Low Hem Midi Dress
Lace Hi Low Hem Midi Dress
Roman Originals

£60.00

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Black - by annalisa Lace cocktail dress
Black - by annalisa Lace cocktail dress
Navabi

£100.00

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Studio 8 Evie Leaf Dress, Navy/Blush
Studio 8 Evie Leaf Dress, Navy/Blush
John Lewis & Partners

£160.00

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Kate Cooper Lace Overlay Dress Black & Cream
Kate Cooper Lace Overlay Dress Black & Cream
Atterley

£159.95

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Adrianna Papell Organza Floral Maxi Gown, Coral/Ivory
Adrianna Papell Organza Floral Maxi Gown, Coral/Ivory
John Lewis & Partners

£217.50

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Feather Embellished Fitted Dress
Feather Embellished Fitted Dress
Roman Originals

was: £75.00

£50.00

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From Hourglass to Pear Shapes
Each shape collection has been specifically chosen to meet the needs of women who love to look gorgeous. Buying outfits to compliment your body shape and proportions will accentuate your best features and produce the illusion of a balanced body. Pear shapes are guided towards fullers skirts and wider necklines, the straight up and down of the rectangle are shown how to make curves while the Apple is given plenty of soft fluid empire-line gowns to wear. This just leaves the Hourglass to show off her curves in fitted styles and v-neck shaped dresses.

Anoushka G Evening Gowns
Looking great has never been so easy especially with all your favourite brands in one place like Phase Eight, Biba, Jacques Vert, Coast, Alexon, Kaliko, CC, Karen Millen, Oasis and more. For something extra special Anoushka G offers a stunning collection of full length embellished evening gowns that will add a premium touch to your party wardrobe.

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