Shop by Shape at House of Fraser

New Party Shop
For women who appreciate style and like to look gorgeous finding a dream dress for the party season is serious business. House of Fraser have thought this through and made shopping easier with their dedicated Party Shop. Trend setting pieces tap into the latest looks in animal print, colour blocking and seasonal sparkle. But what’s even more exciting is the Shop by Shape section. Here you can discover how to make the most of your figure and see the best outfits for your shape.

Party dresses and evening gowns


Figure Flattering Dresses
The idea that it’s your shape not your size that matters has been around for a while now. We have been told that most of us fall into various shapes depending on bust, waist and hip measurements such as Apple, Pear, Hourglass and Rectangle.

But until recently that was as far as it went and we were left to search the styles that best suit our shape. All that has changed with stores like House of Fraser offering tips on what styles to buy and a collection of suitable outfits.

Find your best party dress…
Double Second Lace Wrap Front Midi Dress Colour: Green
Double Second Lace Wrap Front Midi Dress Colour: Green
Yumi

£72.00

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Adrianna Papell Satin Cowl Neck Midi Dress
Adrianna Papell Satin Cowl Neck Midi Dress
John Lewis & Partners

£179.00

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Roman Sequin Wrap Stretch Maxi Dress in Emerald
Roman Sequin Wrap Stretch Maxi Dress in Emerald
Roman Originals

£90.00

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Gina Bacconi Jeselle Floral Sequin Evening Dress, Navy
Gina Bacconi Jeselle Floral Sequin Evening Dress, Navy
John Lewis & Partners

£399.00

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Adrianna Papell Blouson Beaded Evening Maxi Dress
Adrianna Papell Blouson Beaded Evening Maxi Dress
John Lewis & Partners

£175.20

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Roman Sequin Fringe Hem Flapper Dress in Forest
Roman Sequin Fringe Hem Flapper Dress in Forest
Roman Originals

£75.00

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Phase Eight Women's Lainey Shimmer Sequin Midi Dress
Phase Eight Women's Lainey Shimmer Sequin Midi Dress
Phase Eight

£325.00

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Gina Bacconi Tanya Embroidered Sequin Dress, Shell
Gina Bacconi Tanya Embroidered Sequin Dress, Shell
John Lewis & Partners

£290.00

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Floral Shimmer Mesh Midi Dress - EMERALD/SILVER
Floral Shimmer Mesh Midi Dress - EMERALD/SILVER
Klass

was: £55.00

£35.00

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Gina Bacconi Sephora Shimmer Cape Maxi Dress
Gina Bacconi Sephora Shimmer Cape Maxi Dress
John Lewis & Partners

£224.00

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Religion Maxi Olsen Dress- Orange
Religion Maxi Olsen Dress- Orange
very.co.uk

£100.00

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Gina Bacconi Vesta Jewel-Shoulder Tiered Cocktail Knee Length Dress
Gina Bacconi Vesta Jewel-Shoulder Tiered Cocktail Knee Length Dress
John Lewis & Partners

£180.00

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From Hourglass to Pear Shapes
Each shape collection has been specifically chosen to meet the needs of women who love to look gorgeous. Buying outfits to compliment your body shape and proportions will accentuate your best features and produce the illusion of a balanced body. Pear shapes are guided towards fullers skirts and wider necklines, the straight up and down of the rectangle are shown how to make curves while the Apple is given plenty of soft fluid empire-line gowns to wear. This just leaves the Hourglass to show off her curves in fitted styles and v-neck shaped dresses.

Anoushka G Evening Gowns
Looking great has never been so easy especially with all your favourite brands in one place like Phase Eight, Biba, Jacques Vert, Coast, Alexon, Kaliko, CC, Karen Millen, Oasis and more. For something extra special Anoushka G offers a stunning collection of full length embellished evening gowns that will add a premium touch to your party wardrobe.

Author Debra Binns
Curated by Debra Binns

Debra Binns is the co-founder of MotherOfTheBrideOutfits.org.uk. Debra has been creating and sharing relevant content about women's occasionwear since 2009, bringing together fabulous fashion from the high street and online stores for that special occasion.

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