Shop by Shape at House of Fraser

New Party Shop
For women who appreciate style and like to look gorgeous finding a dream dress for the party season is serious business. House of Fraser have thought this through and made shopping easier with their dedicated Party Shop. Trend setting pieces tap into the latest looks in animal print, colour blocking and seasonal sparkle. But what’s even more exciting is the Shop by Shape section. Here you can discover how to make the most of your figure and see the best outfits for your shape.

Party dresses and evening gowns


Figure Flattering Dresses
The idea that it’s your shape not your size that matters has been around for a while now. We have been told that most of us fall into various shapes depending on bust, waist and hip measurements such as Apple, Pear, Hourglass and Rectangle.

But until recently that was as far as it went and we were left to search the styles that best suit our shape. All that has changed with stores like House of Fraser offering tips on what styles to buy and a collection of suitable outfits.

Find your best party dress…
Ukulele Chloe Floral Midi Dress - Black
Ukulele Chloe Floral Midi Dress - Black
very.co.uk

was: £180.00

£90.00

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Satin Bardot Shift Dress Pink, Pink
Satin Bardot Shift Dress Pink, Pink
Coast

was: £140.00

£70.00

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Kiera Maxi Dress Red Women Boden, Red
Kiera Maxi Dress Red Women Boden, Red
Boden

was: £180.00

£90.00

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Frederique Dress
Frederique Dress
Fenn Wright Manson

£160.00

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Pieta Sequin Dress
Pieta Sequin Dress
GinaBacconi.com

£350.00

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Pieta Sequin Dress
Pieta Sequin Dress
GinaBacconi.com

£350.00

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Lavish Alice One Shoulder Fringe Midi Dress in Burgundy
Lavish Alice One Shoulder Fringe Midi Dress in Burgundy
Lavish Alice

£50.00

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Black Sequin/Lace Bow Trim Stretch Crepe Dress
Black Sequin/Lace Bow Trim Stretch Crepe Dress
Chesca

£200.00

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Sequin Bardot Gown
Sequin Bardot Gown
Roman Originals

£70.00

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Sequin Shift Dress
Sequin Shift Dress
Roman Originals

was: £70.00

£20.00

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Hosanna Metallic Maxi Dress
Hosanna Metallic Maxi Dress
GinaBacconi.com

£290.00

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Metallic Lace Sequin Midi Dress
Metallic Lace Sequin Midi Dress
Roman Originals

£48.00

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From Hourglass to Pear Shapes
Each shape collection has been specifically chosen to meet the needs of women who love to look gorgeous. Buying outfits to compliment your body shape and proportions will accentuate your best features and produce the illusion of a balanced body. Pear shapes are guided towards fullers skirts and wider necklines, the straight up and down of the rectangle are shown how to make curves while the Apple is given plenty of soft fluid empire-line gowns to wear. This just leaves the Hourglass to show off her curves in fitted styles and v-neck shaped dresses.

Anoushka G Evening Gowns
Looking great has never been so easy especially with all your favourite brands in one place like Phase Eight, Biba, Jacques Vert, Coast, Alexon, Kaliko, CC, Karen Millen, Oasis and more. For something extra special Anoushka G offers a stunning collection of full length embellished evening gowns that will add a premium touch to your party wardrobe.

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