Shop by Shape at House of Fraser

New Party Shop
For women who appreciate style and like to look gorgeous finding a dream dress for the party season is serious business. House of Fraser have thought this through and made shopping easier with their dedicated Party Shop. Trend setting pieces tap into the latest looks in animal print, colour blocking and seasonal sparkle. But what’s even more exciting is the Shop by Shape section. Here you can discover how to make the most of your figure and see the best outfits for your shape.

Party dresses and evening gowns


Figure Flattering Dresses
The idea that it’s your shape not your size that matters has been around for a while now. We have been told that most of us fall into various shapes depending on bust, waist and hip measurements such as Apple, Pear, Hourglass and Rectangle.

But until recently that was as far as it went and we were left to search the styles that best suit our shape. All that has changed with stores like House of Fraser offering tips on what styles to buy and a collection of suitable outfits.

Find your best party dress…
Frederique Dress
Frederique Dress
Fenn Wright Manson

£229.00

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Sawyer Sequin Dress Black
Sawyer Sequin Dress Black
Hobbs Ltd

£199.00

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Metallic One Shoulder Draped Midi Dress
Metallic One Shoulder Draped Midi Dress
Ted Baker

£199.00

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Adrianna Papell Sequin Column Dress, Rose Gold
Adrianna Papell Sequin Column Dress, Rose Gold
John Lewis & Partners

was: £210.00

£84.00

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Dark Grey Beaded Mesh Dress
Dark Grey Beaded Mesh Dress
Chesca

£325.00

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Sequin Flute Hem Belted Midi Dress
Sequin Flute Hem Belted Midi Dress
Roman Originals

£80.00

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Metallic One Shoulder Draped Midi Dress
Metallic One Shoulder Draped Midi Dress
Ted Baker

£199.00

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VNeck Pleated Long Gold Dress
VNeck Pleated Long Gold Dress
Laura Ashley

was: £90.00

£63.00

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Rixo Tyra Sequin-Embellished Midi Dress
Rixo Tyra Sequin-Embellished Midi Dress
Selfridges

£385.00

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Yasmin Dress
Yasmin Dress
Fenn Wright Manson

£79.00

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Lisa Dress
Lisa Dress
Fenn Wright Manson

£107.00

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M&S Collection Off The Shoulder Bodycon Midi Dress
M&S Collection Off The Shoulder Bodycon Midi Dress
Marks and Spencer

£59.00

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From Hourglass to Pear Shapes
Each shape collection has been specifically chosen to meet the needs of women who love to look gorgeous. Buying outfits to compliment your body shape and proportions will accentuate your best features and produce the illusion of a balanced body. Pear shapes are guided towards fullers skirts and wider necklines, the straight up and down of the rectangle are shown how to make curves while the Apple is given plenty of soft fluid empire-line gowns to wear. This just leaves the Hourglass to show off her curves in fitted styles and v-neck shaped dresses.

Anoushka G Evening Gowns
Looking great has never been so easy especially with all your favourite brands in one place like Phase Eight, Biba, Jacques Vert, Coast, Alexon, Kaliko, CC, Karen Millen, Oasis and more. For something extra special Anoushka G offers a stunning collection of full length embellished evening gowns that will add a premium touch to your party wardrobe.

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